Do you know that there is an optimal time to pin your content on Pinterest?
If you haven’t thought about when is the best time to pin on Pinterest for more traffic, then in this post you’ll get an insight into what times are optimal for you and your audience.
We’ll initially agree that Pinterest is a search engine, a place where people don’t want to share their impressions of an event, or product. People come to Pinterest looking for inspiration, ideas for their projects, or ideas for their purchases. Accordingly, it is very important to use a properly optimized Pinterest business account to reach your target audience.
Pinterest users search for solutions on Pinterest using keywords. That’s why it’s important to offer a solution using the same keywords that your audience uses so that your content reaches your target audience.This way you can present your content to others.
2 steps before pinning on Pinterest
Before we get into the best times to pin on Pinterest, we will discuss 2 steps you should take before you actually pin your content on Pinterest, and those are creating pins and uploading your pins to Pinterest.
Without these steps, you wouldn’t be able to promote your blog content on Pinterest.
1. Creating pins
There are some recommendations when creating a pin:
- use vertical layout, 2:3 ratio
- use 2 colors on your pin
- and 2 different fonts
- emphasize a keyword or a power word on your pin (uppercase, bold)
- use interesting catchy titles
- choose quality stock photos
- use bright colors.
For more detailed information, read how to create Pinterest pins in 6 easy steps.
2. Uploading pins
When you are done creating a pin, you want to upload it to Pinterest. There are several ways you can do this. Upload it directly on Pinterest, upload it from your blog, upload it from Tailwind. Read more about tips (even time-saving tips for uploading pins on Pinterest) here.
When is the best time to pin on Pinterest?
And finally, here are 5 tips on how to find the best time to pin on Pinterest.
Many years ago, before all these changes of the Pinterest algorithm, it was easy to determine when your pins would be seen by others because the pins were shown in chronological order, from the time they were pinned on Pinterest.
But now, it is not as simple as that. Now, there are so many pins out there, so many businesses using Pinterest, so many Pinterest users and that is why there are certain things that need to be in place for Pinterest to show your pins to others.
It is important to know what is the best time to pin on Pinterest. So let’s start with 5 steps.
1. Check your Audience Insights
On Pinterest you will click on Analytics – Audience Insight.
There, under the location, you will see where your audience is coming from. Based on your and their location, you may notice a difference in time zones that will be important to you when pinning your content on Pinterest.
If moms are your audience, you will probably upload and share your pins at times when their babies are asleep, or in the evenings. If your audience is people who work from 9 to 5, you will share your content in the afternoon or evening and on weekends.
So once you know where most of your audience is located, it will be easier to estimate the best time to pin on Pinterest.
For more information on Pinterest Analytics that can help you with your Pinterest strategy, read this simple Pinterest Analytics Guide.
2. Tailwind Scheduler
If you use Tailwind, you have access to a tool that can help you estimate the best times to pin on Pinterest. Because Tailwind is linked to your Pinterest business account, you can get an insight into when your audience is most active on the platform.
Click on Publisher – Your Schedule and there you will click Recreate Schedule.
Determine how many times a day you want to post content on Pinterest and Tailwind will create the best time slots for you and your content based on your audience activity.
PRO TIP: You can refresh your Tailwind schedule from time to time to make sure your time slots are in line with your audience activity on the platform. You don’t have to change the number of pins/time slots per day if you don’t want to. Just re-create your schedule and refresh it periodically.
3. Google Analytics
On Google Analytics, you can find out when your audience is most active, and when they are coming to your blog. Is it in the morning, afternoon, or evening? Maybe your audience is active on your blog at night (due to your audience’s time zone). So you can easily see your best posting times in Google Analytics.
On your Google Analytics Dashboard, you will see a “Users by time of day” section. There, you can see when your audience comes to your website and use that information to be active and pinning on Pinterest. If it’s at night, Tailwind will be a great solution to stay active!
4. Check the Notifications tab on your Pinterest business profile
If you don’t know how to find the notification tab on your Pinterest profile, just look at the upper right-hand side of the window and you will see a bell sign. That’s it. Click on it and you will get an insight into what your audience is doing in real-time. I’ll explain this to you if it confuses you.
The notifications provide the following information:
- who followed your Pinterest profile (PINTEREST USER followed all your boards)
- who followed your Pinterest board (Your board NAME OF YOUR BOARD was followed by PINTEREST USER)
- who followed the people you follow (PINTEREST PROFILE THAT YOU FOLLOW followed ANOTHER PINTEREST PROFILE)
- who saved the pins from one of your boards (Your pin from BOARD was saved by PINTEREST USER)
- who saved the pins from your profile (5 of your pins were saved).
So, when you see that someone has saved your pins, the notification will show the time when the pins were saved.
It is your task to write down those times for at least a week to see if there is a pattern, a time when your audience is most active and engaged with your pins.
This takes time, but can be effective to get to know your audience better.
5. Best time stats
Pinterest has researched what people pin on different days of the week, so this can be useful information to know.
Here are the most popular categories on each day of the week:
- Monday: fitness
- Tuesday: technology
- Wednesday: inspirational quotes
- Thursday: fashion
- Friday: humor
- Saturday: travel tips
- Sunday: food, crafts, DIY
Final words on when is the best time to pin on Pinterest?
Now that you know some of the techniques for finding the best time to pin on Pinterest, it’s your turn to check your Pinterest analytics, your Google analytics and test whether your audience will respond to the time you consider optimal for pinning and sharing your content.
Do you share your pins with your audience during the optimal time?
If this post helped you with your Pinterest strategy, leave a comment below.
And don’t forget to save it for later.