How and why to create an opt-in freebie?

167{icon} {views}
Create an opt-in freebie to reach your ideal audience

Here is a 5-day series on how to engage your audience on Pinterest, and today is the fourth day on how to reach a more engaged audience on Pinterest.

Here are all the posts and topics in this series, so check them out.

Do you know the purpose of an opt-in freebie on the website? What are the benefits of offering a freebie to your readers? And do you have an answer to the question of how to create one that your readers will love?

When you come across a great blog post full of information that is useful to you, you will certainly want to have all the essential information on one piece of paper. And to save time copying data, it’s great to be able to download a document in a few clicks that will be useful to you later. This is where the opt-in freebie you offer to your audience is very useful.

Today we will talk about freebies on your website, how to create them and why they are important in engaging your audience.

What is an opt-in freebie?

It is a piece of content that you give your audience for free in exchange for their email address.

This is a content upgrade that is used to grow an email list.

Think of an opt-in freebie as a useful, concise piece that offers value to your audience. You engage your audience with it.

For example, if you have a travel blog, you can write a blog post about traveling to your favorite destination and add an opt-in freebie that can be a list of your favorite and useful things to take on the trip. Or what sights to see in the city.

If you have a cooking blog, you can write about healthy meals and give your audience an opt-in freebie with a few great recipes to try out.

There are numerous options to offer your target audience in exchange for their email address.

And lastly, people like useful tips on how to do something quickly and save time.

How to design your opt-in freebie?

1. Research your audience

On the first day of this series, we talked about the ideal audience and on the second day we figured out where to find ideas for the next blog posts.

So the first step is to get to know your audience, what their problems and struggles are, what does your audience need.

Keep in mind that your freebie offers a quick solution to a problem and is helpful to your audience.

opt-in freebie

2. Decide on the form of a freebie

There are many forms of freebies that you can create and offer and the most popular are:

  • a checklist
  • worksheet
  • workbook
  • a guide
  • a planner

You can create it on one page, which is useful when creating a list, or it can be created as a short ebook. Depending on the topic you want to cover in your freebie, you will choose the most appropriate form.

3. Create your freebie

I recommend creating your opt-in freebie on Canva. It is a great platform for your visual part of blogging and Pinterest strategy. You don’t have to be a graphic designer to create awesome freebies, and the best part, it is free! 🙂

So, on Canva, select the form in which you want to make your freebie. And the great thing is, if you want, you can create a custom dimension document there.

So let’s get started.

The first thing you should design is the cover page. Keep it simple and attractive.

Then you will write a short guide, what people can expect from your freebie, and then comes the main part of it.

Stick to the point and make it as simple as possible. It is your contact with your audience and you want to make a good impression.

4. Deliver an opt-in freebie

Create a landing page, form, pop-up and place it on your website. Make sure your opt-in freebie is easily accessible to the audience and visible on your web site.

Additional tips:

  • Create a blog post about your freebie and promote it so people can get to know you and your business through a freebie.
  • Create an email and send it to your subscribers. You never know who will be interested in your freebie and who you can help.

Where to show your opt-in freebie?

When you finish your freebie, you can display it on your email form, on the landing page, on the pins you will create to promote your content. So be creative and incorporate an image of your freebie in several places.

freebie ideas

Mistakes you shouldn’t make when creating a freebie

Your freebie must provide value to your readers, so you have to pay attention to its creation. There are certain things you shouldn’t make when creating an opt-in. 

You shouldn’t make it too long.

It is here for your audience to help them, and not to confuse them. So try to create a freebie that will contain 1, 2 pages or several pages maximum. 

Your freebie shouldn’t be crowded.

That means stick to the point. Describe what is important, what problem you will solve and the solution to it. Don’t complicate it.

Not having a form.

When choosing what kind of freebie to create, stick to it. Do not create an ebook and integrate a worksheet and a checklist into it. Try to make it simple and useful so that it is easy to follow.


Now that we have learned how to create a quality freebie, you have two options.

1. Try to make a freebie for your next blog post. Gather ideas in the places mentioned in this blog post and create a useful, easy and concise freebie for your audience.

2. If you don’t have a freebie on your website yet, find your most popular pin and blog post and think about what freebie you can add there to help your target audience.

If you liked this post, save it to your Pinterest board for later.

Do you have any idea what your next freebie might be?

How can you help your audience?

How can you give them value?

Share your answers and thoughts in the comments below.

opt-in freebies
Please share

You may also like

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.