When you have a Pinterest account and a website you want to connect those two accounts by verifying your website on Pinterest.
It doesn’t have to be as hard and complicated as it sounds and you don’t have to be an IT expert to do that. There are a few ways to do that, but I want to show and explain to you the one that I used. You can follow the steps below to verify your website in an easy way.
The benefits of verifying your website on Pinterest
1. Your name and your profile picture will show up next to your Pins published from your website.
This is important for branding. If you use your brand colors in the profile image, your Pins will be recognized in the Pinterest smart feed according to your profile image (colors, logo, picture).
2. You will have access to analytics related to your posts and content from your website.
This is a good thing to analyze your best posts, the one that doesn’t have much traffic, to see who likes your posts and themes you are writing about, so you can get information about your audience.
If a post is well accepted from your audience, you can create another one related to a similar theme. If your post doesn’t have a good response, you know that you need to improve a text or create another Pin for your post.
So, if you verify your website on Pinterest you will have the insight of what is going on with your posts.
Before you verify your website on Pinterest you need to have:
- A Pinterest business account – where you have access to analytics
- Yoast SEO plugin – where you connect your Pinterest account to your website.
Step by step procedure how to verify your website on Pinterest.
Step 1. Click on the three dots on the right-hand side of the screen and go to the “Settings”.
Step 2. On the menu on the left choose “Claim” and insert your URL. Click on “Claim”.
Step 3. You will see the window as shown below. Choose “Add HTML tag” and copy the meta tag.
Step 4. In a new tab open your WordPress site so it would be easier to copy data from Pinterest and paste it to a WordPress site.
As we’ve said earlier, you need to have Yoast SEO installed. (If you don’t have it yet, just go to “Plugins” at your Dashboard – “Add new” and in a search box insert “Yoast SEO”. Click on “Install now” – “Activate”. And there you have it!)
At your WordPress dashboard click on “SEO” – “Social”.
Choose “Pinterest” and in the Pinterest confirmation box paste the meta tag you’ve copied. Paste only what is between the quote marks. Click on “Save changes”.
Step 5. Now you have to go back to your Pinterest site. Click “Next”.
Then “Submitt” as shown below.
It says you will be emailed in the next 24 hours when the meta tag will be checked, but in the most cases when you refresh your Pinterest site, next to your URL will be a checkmark and the “Unclaim” box, which means that your website is verified and the process is finished.
Now, you have the ability to see analytics related to your website in your “Pinterest analytics” – “Overview”.
I hope this is easy to understand guide so you can implement it and verify your website on Pinterest through these 5 steps, with no step skipped.