How to write an awesome blog post?

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tips for writing a great blog post

Here is a 5-day series on how to engage your audience on Pinterest, and today is the second day on how to reach a more engaged audience on Pinterest.

Here are all the posts and topics in this series, so check them out.

Let’s get started!

Once you have determined your ideal audience, you need to think about the content that you will provide them.

Content is something they want, something that will appeal to them. So first think about the topic of your blog.

  • Why did you start your blog?
  • Or why do you want to start a blog?
  • Think about your niche, what do you want your audience to learn?
  • In what field do you want to help them?
  • What are people looking for on Pinterest?

In a previous post about your target audience, we said that your Pinterest audience is looking for inspiration, ideas, motivation.

And that is why it is important to give them answers to the problems that bother them, to be supportive when needed.

Therefore, your blog post should cover a topic that is of interest to your target audience.

And when there’s your pin on Pinterest’s Smart feed, you want to have a great blog post behind it. Something that will be useful to others. Content that will solve some of your target audience’s questions.

And that’s why I’m here to show you a list of steps on how to write and create a blog post that will appeal to your target audience.

1. Create an editorial calendar

First, you want to make sure you don’t run out of blog post ideas.

It’s good for your inspiration and workflow to know what you’re going to write about.

Depending on your niche, you will create your own editorial calendar, a list of ideas you want to write about.

An editorial calendar can be created as a simple Excel spreadsheet. All you have to enter is the blog post idea (title) and the date you want the post to be published.

Simple as that!

But you can always add more information like category, keywords, hashtags. Whatever you consider important and useful for your content creation.

You can fill out your editorial calendar for the next month or even a year. And don’t take it too seriously, you can always make some changes and add some new ideas or reorganize the titles.

When creating an editorial calendar, look for the holidays and try to think of ideas and topics to write about in your niche that relate to specific times of the year (like Valentine’s Day, Mother’s Day, Christmas, back to school, etc.)

blog post ideas

Where to find blog post ideas?

There are many places where you can get inspiration for your next post. Here are some suggestions:

Your Comments – Your readers can give you great ideas for writing new content. In your comments, you can see what problems they encounter. So don’t underestimate the power of commenting on your site.

Ask your email list – Your subscribers are those who are already interested in the content you create. So take into consideration their opinion and simply ask them what the problems and obstacles they are facing. You will be surprised to see their answers and maybe get an idea you never thought about.

On someone else’s blog – you may have read something interesting on someone else’s blog, but haven’t found the full answer to your question. It’s a great idea to write a blog post and cover the topic from your point of view. Add missing facts that will give your audience a more comprehensive answer. Do not copy their text. Think about how you can write it better.

And check out the comments below the post, because you can find questions from people who will inspire you to write a new post.

On Pinterest – You agree that Pinterest is a great platform for getting inspired. And the search there is very simple. Type in a keyword or term in a search box and you’ll get countless ideas on what to write about. You can also study what is popular with an expert in your niche. Just type the following link into your browser and you’ll get more ideas:

On Google – You just need to type the word there and you will see the suggested terms as well as the suggestions “People also ask”. Look at the results on the first page and gather ideas. And remember, don’t copy any posts. Be unique and write for YOUR audience.

2. Find keywords

And now the research part. Once you know what you are going to write about next, start searching for keywords. They will help you create content and be a central part of your post. Keywords are the guidelines you need to shape your post.

You can learn more about keywords here and how to search for them for free.

3. Outline blog post

This step is important for completing your blog post creation faster. Consider this as the foundation of your post.

Write down how you want your post to look.

The outline is the form of your post, so you can do it like in the example below:

  • Introduction
  • Short story
  • A problem
  • An answer (a list, a short story, a table,…)
  • An example
  • Conclusion

4. Write headings/subheadings

When you are done with the outline, you are ready to create subheadings.

You already have the form of your blog post, so now you just have to think of the subheadings that will follow the story you’re writing about.

Organize your post using subheadings.

And don’t forget to use your keywords there.

how to write a blog post

5. Write short paragraphs

Try writing short paragraphs.

Do you find it easier to read text broken down into meaningful parts? This makes it easier to see what is important.

Make sure that the paragraphs are 3 to 4 sentences long and separated by a space (white space) to make the text clearer.

Use the keyword at the beginning of the post in the first paragraph and also throughout the text.

Make sure to proofread the post.

6. Add images

Images are important because you can emphasize some parts of the text as well as bring some colors and enjoyment to the text.

It would be monotonous to look at a screen full of text without a single image.

Depending on the length of the post, insert a few images. Type in Alt text for each of them using keywords.

Also, add the pins and a featured image you’ve created to the post.

7. Add links

As you create more and more blog posts, you should link the relevant ones. This shows Google that you are creating compliant content.

It’s easy to set up a link in WordPress. All you have to do is select a word or phrase, select a link option, and add the blog post’s URL.

Insert a link of other sources and pages you mention in the text.

8. Check keywords (SEO)

We will once again mention keywords and where to insert them in your blog post to optimize it for search engines.

So use keywords in:

  • the title
  • the first paragraph
  • subheadings
  • throughout the post
  • meta description
  • Alt text images.


In order to get your target audience on your blog, you are the one who will attract them with interesting topics, but also with the look of the post.

So use keywords in important places, insert an image inside a post and try to write a post in an interesting way.

Because in the end, we are all different and we will describe the same situation in a different way.

This is also why you should not be afraid to start your own blog.

If you liked today’s post, save it on your Pinterest profile.

how to write a great blog post that your audience will love
8 tips on writing an awesome blog post
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