How to optimize your blog for Pinterest traffic?

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In this post: How to optimize your blog for Pinterest so your audience can easily share your content. Here are 5 simple tips to help you set up your blog for Pinterest traffic.

How to optimize your blog for Pinterest traffic?

Do you already use Pinterest for your business?

As a platform, Pinterest is useful for advertising and growing your business. There you can offer solutions to the problems your audience has. But Pinterest is also there to help you find activities you like to do in your free time, to plan your future activities and events. And that’s why it’s important to use Pinterest as a search engine that will offer you a solution, but also a search engine that will connect you to your ideal audience using the content you publish.

Why you should use Pinterest for your business?

There are many reasons why your business should be on Pinterest. There you can promote your business, your products, and your services. There you can find your ideal audience, serve it, and offer a solution to their problem. There are also your potential customers. Learn more about why you should use Pinterest for your business.

But before we move on, here are the basics you need to complete in order to be able to optimize your blog for Pinterest.

1. Create a business account – If you haven’t already, create a Pinterest business account. You can do this in two ways. Create a new Pinterest business account or convert an existing personal Pinterest account into a business one.

RELATED: How to create Pinterest business account.

2. Verify your website – It is important that you verify your website and connect it to Pinterest. It will help you in many ways. You will be able to track the statistics of your pins and your content, link your content from a website or blog to your Pinterest profile, and thus be in touch with your audience.

RELATED: How to verify your website on Pinterest.

3. Get rich pins – If you haven’t heard of rich pins yet, you’ll soon see how important it is to have them enabled on your Pinterest business profile. Rich pins can help you rank your content better in search and thus reach your target audience. And to get them on your Pinterest profile, you need less than 5 minutes. Just follow the instructions below and you will be done quickly.

RELATED: How to enable rich pins?

How does Pinterest help your blog?

Pinterest is the medium between you/ your website, and your audience. This means that Pinterest connects you and your potential customers, readers.

When someone sees your pin and clicks on it, they will first get closer to the pin and will be able to read the pin description. If they are still interested in the content you offer behind that pin, they will click on it and be redirected to your website.

That’s the reason it’s so important to make that first visual contact with your audience. This way, Pinterest provides the opportunity for your potential audience to find you. And you are here to provide them with quality content to help them solve their problems.

And that’s why Pinterest is the medium between you and your audience.

How to optimize your blog for Pinterest traffic?

Once the initial things we talked about are done, you need to check out some important things that will help your blog be more Pinterest friendly.

These may be pieces, but they really do affect the user experience. You will agree with me that these small changes can contribute to your website traffic in a positive way.

So here’s what you can do today to optimize your blog for Pinterest:

1. Add pinnable images on your blog

2. Add pin it button over your blog images

3. Add a Pinterest share button on your blog

4. Add a Pinterest widget to your blog

5. Create new content regularly

So let’s start explaining each of the above.

1. Add pinnable images on your blog

Usually, after your blog post is done and ready to be published, you’re working on the visual part of the post and edit the photos you’ll insert in the text.

It’s good practice to add images because that way you can:

  •  separate one piece of text from another,
  • create a nicer visual impression,
  • introduce the reader to a new paragraph,
  • or simply add colors to your blog post.

Either way, you have to differentiate the photos you put in your blog post. Some will be there for the visual impression, and the ones you intended to share on Pinterest should be suited for that platform. And so make sure you follow the image size rule.

When you scroll down through Pinterest, you can see that all the pins are vertical. In order for you to place your pins on Pinterest the right way, you need to follow some guidelines.

So pinnable images on your blog should be vertical, in a 2:3 ratio. For example, 600×900 px, 1000×1500 px. And if you want to learn more about creating your pins, here is a post to help you.

2. Add a pin it button over your blog images

Once the pinnable images are in the correct dimensions, you need to make it easier for your audience to save them to the board on their Pinterest profile. This will allow you to share your content directly from the website because people are often busy and don’t have the time to research what your Pinterest profile is and to look there for a pin related to the blog post they would like to save.

You will achieve this by adding a pin it button to the blog post images. It is a button that appears in the image after hovering the mouse over the image. So simple, and makes it easy to share content. So give your readers a chance right away so they can save an image optimized for Pinterest to their Pinterest profile.

3. Add a Pinterest share button on your blog

This button has a function similar to the one described above, but its appearance is slightly different. It is placed on the blog using a WordPress plugin, and you can choose whether to display icons for your other platforms.

Wondering how does it work?

When someone clicks on the Pinterest icon, he/she will be able to select one of the pinnable images on your blog to save it to one of their Pinterest boards.

I use plugin Social Media and Share Icons on WordPress blog.

4. Add a Pinterest widget to your blog

There is another place on your blog and website that you can make good use of to increase Pinterest traffic and the number of followers on Pinterest. You can add a Pinterest widget to your sidebar on the WordPress blog that will show your profile, the last pins you saved in your account. It also includes a follow button that will allow your audience to easily follow your Pinterest profile. It will help you to optimize your blog for Pinterest.

Learn more about how to install the Pinterest widget here.

5. Create new content regularly

Since Pinterest requires new, fresh content after a major algorithm update, it is necessary to create new content on a weekly basis. New content for Pinterest means new pins for a new blog post and new pins for an existing, old blog post. As for your blog or website, try to publish at least one blog post a week. You will create a new pin for it to share on your Pinterest business account. Persistence and consistency are key to the Pinterest strategy. But you need to know that Pinterest takes time so don’t be discouraged if you don’t see results right away.

Final words on how to optimize your blog for Pinterest

Your blog and website should be in line with your Pinterest profile to make it easier for your audience to share your content. So keep these 5 tips in mind, check out your blog and try to implement at least one.

Do you have any advice for better website optimization that you have used?

Feel free to leave a comment below.

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