A Simple Guide to Understanding Pinterest Analytics

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How to read your Pinterest Analytics

Do you need a Pinterest Analytics Guide, a simple guide that will show you what matters and what to look out for?

When you hear the words “Pinterest Analytics”, you might be thinking, it’s something I couldn’t understand. Or you think you need a lot of time to acquaint yourself with the Pinterest Analytics dashboard, and the easiest way is not to use it and rely on your feelings and thoughts about your pin performance.

But, what if I told you that you can learn everything about Pinterest Analytics and that it can be useful for you to create your Pinterest strategy?

So, be sure to create a Pinterest business account first. This is the only way you can gain access to Pinterest Analytics.

Once you get an idea of what metrics are important and what to look out for, you will create a better strategy for your Pinterest profile and your pins.

Steps you should complete first

There are 2 more steps you should take to have all of this analytics data available.

1. Verify your website on Pinterest

When you have a Pinterest business account, you want your website/blog to be linked to your Pinterest profile. This way you will link your content on the website/blog to your Pinterest business account and there, you will have all the data related to the performance of your pins in one place.

So verify your website on Pinterest.

2. Enable Rich Pins

This is a step that will allow you to add even more keywords to your pins to help you with searches. So don’t forget to enable rich pins.

And before we get into the Pinterest Analytics Overview, let’s explain some of the terminology used in this area that will help you understand what is most important.

Pinterest Analytics Metrics

Here are Pinterest Analytics Metrics that we will describe at the beginning to understand what each one of them means so you can decide which one is the most important to you.

  • Pinterest Impressions
  • Pinterest Engagements
  • Pinterest Closeups
  • Pinterest Link clicks
  • Pinterest Saves
Pinterest Analytics mini guide

Pinterest Impressions

This number shows how many times others have seen your content. This means how many times your pins have been shown in home feeds, search results, or category searches.

There are many different opinions about this metric. Some say it doesn’t matter because it just shows you how many times your pins have been in other people’s home feeds. But the other part of this information is – if you don’t set the strategy correctly in the beginning, your pins won’t be displayed in anyone’s home feed.

What I want to tell you is that Pinterest Impressions should be considered as a guide if your keywords are used properly. If you add a great description to your pins, Pinterest will recognize them and show them to other users as a result.

So, think of impressions as a guide, a metric to help you improve your strategy.

Pinterest Engagements

It is data that shows you how many people engaged with your pins. In other words, how many people interacted to your pins on your profile.

People can engage with your pins to take a closer look, click on it, or save it. Therefore, each of these actions is considered an engagement.

When you compare the impression and engagement data, it makes sense that the engagement will be lower because a lot more people just see your pins, while fewer people will act on them.

Pinterest Closeups

A closeup is the action when someone just clicks on your pin. The reason for that can be someone’s curiosity, great pin design, catchy title, great description. Anything that can entice people to click on it and take a closer look at your pin.

From there, people can click over a pin to your blog post/website, save a pin to one of his/her boards, or return to search results. So you have to make sure that your pin looks great, that you write great headlines/titles, that there are long-tail keywords and hashtags in your descriptions.

Pinterest Link clicks

When you hear “a link click”, it actually means that someone clicked on your pin and was redirected to your website/blog.

That metric gives you so much information. For example that you

  • have a great pin design,
  • created an interesting pin
  • wrote a catchy headline for the pin
  • use keywords well
  • reach your target audience.

Many people think this is a very important and valuable metric. And so it is! Since your ultimate goal on Pinterest and from pin graphics is to “invite” people to your website, to share your knowledge and experience, offer them a solution.

This is why you want to track Pinterest link clicks for your content.

Pinterest Saves

When someone saves your pin, it means that they saved it from:

No matter how someone saves your pins, it is a good thing when others are engaged with your content. That means that you create

  • useful content,
  • great pins,
  • keyword-rich descriptions
  • and that your audience recognizes and accepts your work.

So this metric will help you understand if your pin design is good and attracts an ideal audience.

Pinterest Analytics Tool

You will find your analytics in the upper left-hand side of the window.

Click on Analytics and a menu will appear. There you will start to explore your stats.

Pinterest Analytics Menu

Pinterest Analytics is divided into 4 sections:

  • Overview
  • Audience Insights
  • Video
  • Trends

 so we will explain each one of them.

1. Overview

Let’s explain what you can see in the Pinterest Analytics Overview section.

You will spend most of your time here analyzing what works for you and what doesn’t. So be sure to take a look and understand this section so you can focus on the statistics that are important to you.

On the screen you will see:

1.1. Filters

It’s an option where you can customize your analysis as you wish. Based on the data you need to search for, you can filter the statistics.

So here you can choose the date range. It can be from the last 7 days to the last 90 days. Therefore, when you start using Pinterest for business, it is a great idea to check your analytics and record statistics, as you can reach them to a maximum of the last 90 days.

Content type – Displays all pins, organic pins, or paid pins. It’s that simple.

Claimed account – you can filter only the pins from your website, other people’s pins, or all pins.

Device – means whether people use a mobile, desktop or tablet while engaging with the pins on your profile.

Source – Do you want to explore your pins, other people’s pins, or all.

Format – is as it is written: standard pin, product, video, story.

Pinterest Analytics - Filters

And finally, when you are done, you can reset the filters using the button below.

1.2. A Report

Fresh stats on impressions, engagements that are displayed for you for the past 30 days.

Impressions – The number of times your pins were seen

Total Audience – The total number of people who have seen or engaged with your pins

Engagements – The total number of engagements on your pins (saves, closeups, link clicks)

Engaged Audience – The number of people who engaged with your pins

Pinterest Analytics Report

Most importantly, you will see those percentages that give you information on whether your strategy is working or not. These statistics are a comparison to those of the previous 30 days so you will understand if you are going in the right direction.

You want the statistics to increase, so the percentage in green shows growth, but that’s not always the case.

Even if your stats stagnate or fall, that’s fine.

There are a number of reasons why this is so. You should not panic about it.

1.3. An Analytics Chart

Represents the behavior of the audience and pins on your Pinterest business profile. You get an idea of how the audience reacts to the pins on your profile at a particular time.

Pinterest Analytics Chart

Based on the different Pinterest Analytics Chart Option, you can see the performance of your own and other people’s pins that you’ve saved to your boards.

Here are all options you can choose and observe.

Pinterest Analytics options

1.4. Top Boards

This option displays your top boards from your Pinterest business profile that are most engaged by your audience.

Here you can choose which boards are best according to:

  • Impressions
  • Engagements
  • Closeups
  • Link clicks
  • Saves

Here you will see the first three boards, but you can use the arrow and see your other best boards.

When you drag the mousse over a board, all the statistics for that panel will be displayed in a list.

Pinterest Analytics - Top Boards

1.5. Top Pins

It’s part of Pinterest Analytics where you will want to stop and do a little research.

You can sort the pins by:

  • Impressions
  • Engagements
  • Closeups
  • Link clicks
  • Saves

Here you can get an idea of what works for you and what does not! You can see statistics for all pins from your profile, only your pins, or only pins created in the last 30 days (only yours or all pins on your profile)- according to the filters you chose before.

Pinterest Analytics - Top Pins

2. Audience Insights

Pinterest Audience Insights is the place on analytics where you can get to know your audience better. Here you will get an idea of who your audience actually is and whether you have reached your target audience.

When you start a blog, you must have decided who you want to write to. Who is your ideal audience? And this part of the analytics contains all the information whether you managed to reach that audience or not.

Pinterest Audience Insights

Here you can see:

  •  only your audience
  •  all Pinterest users and
  • compare those two.

2.1. So let’s start with your audience.

You can sort the information by:

Your total audience – all the people who have seen or engaged with any of your pins in the last 30 days.

Your engaged audience – all the people who have engaged with any of your pins in the last 30 days.

It makes sense that your total audience number will be greater than your engaged audience.

Based on the type of audience data you choose, you will get more insight about them.

Categories and interests – shows you the most popular categories that your audience is interested in. You can even go into more detail and click the category to get more detailed information about their interests.

For example, if your audience is looking for Entertainment, you can see the subtopics that interest them like movie, movies by genre, humor, book, music. And it’s all listed in your Audience Insights.

Other information you can see here is the age, gender, location of your audience, and the device they used to reach your profile.

2.2. All Pinterest users

It gives you an insight into a total Pinterest audience and includes anyone who has seen or engaged with any pins. Here you can find all the information as mentioned above:

  • Categories and interests
  • Age
  • Gender
  • Location
  • Device

2.3. Compare

This is an option in your Analytics where you can compare your audience with the total Pinterest audience. It can be used to see if there is an area or topic you can use for your business. Maybe expand your business in a direction you didn’t even think about before.

3. Video

It is a relatively new part of the Analytics Report. It shows you the performance of your video pins.

4. Trends

It is the option that is only available in the US, so you can see what is trending on Pinterest only if you are located there. It is used to find keywords that are very useful in creating new content or writing headlines or descriptions for your pins.

Pinterest Analytics Export Button

And finally, when you set your filters, you see what works for you on your Pinterest profile, you want to save those statistics and track them in the future. This is the best way to see if your strategy is working or if you need to change something.

In Pinterest Analytics, there is the option to export and save all this data and statistics in a simple spreadsheet where you will have an insight into the progress of your Pinterest business profile.

Pinterest Analytics Export Button

In the upper right-hand side of the window you will see the Export button. Just click on it and save the document. It’s simple as that.

You can save statistics to your computer and analyze them later.

But keep in mind that you have access to your statistics for the last 90 days max. So be sure to track them regularly.

Conclusion of the Pinterest Analytics Report

Here are listed all the features of Pinterest Analytics.

After reading this Pinterest Analytics Guide, you get the idea of what is important to keep track of and what you need to pay attention to.

So keep track of your strategy, track metrics, change some things you do regularly to see if there will be any changes in your statistics.

Pinterest takes time, and even a small change will be seen in a few weeks or even months.

But keep in mind that Pinterest’s algorithm is always changing, so do not be discouraged if your statistics drop. This is completely normal. There are so many reasons for that- Pinterest’s algorithm (as we have already said), seasonality, people’s interests, time of the year,…and much more.

I hope you found this Pinterest Analytics guide useful.

Save it to your Pinterest board for later.

And if you have a question or comment on this topic, don’t hesitate to write a comment below.

Understanding Pinterest analytics

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This Post Has 2 Comments

  1. Mandee

    This blog was FANTASTIC, thank you so much!
    I have a question, I’m a photographer and post pictures from my shoots. Why do some of my pins have around 10 impressions while the one right next to it that I posted at the same time, description, has a very similar look etc has over 1,000??

    1. BmSocial

      Thank you for your kind words. 🙂
      Regarding your question about pin impressions, you should check a few things.
      1. Click on the pin and scroll down to the “More like this” section. Since Pinterest is a visual search engine, it can “see” images on pins. Check which part of the Pinterest “universe” your pin is placed on.
      2. If you used a text overlay on your pins, check the keywords there. This is one of the places where you should use keywords properly.
      3. A very important thing you should check is the boards on which you have saved your pins. Are they the most relevant? Do they have keyword-rich titles and descriptions? The first board is an important parameter when pinning your new pins.
      I hope this helps! 🙂

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