Pinterest marketing strategy for 2020

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Pinterest marketing strategy

After the Pinterest algorithm has recently changed, it is best practice to align your Pinterest marketing strategy with the stated algorithm changes.

If you’ve been using Pinterest for business for a while, you know what I’m talking about. There have been some changes that may affect the way you use Pinterest for your business. 

Some Pinterest users have noticed a drop in traffic, which of course no one is happy with. And if the Pinterest algorithm has changed, then both the strategy and behavior on the platform must change.

Therefore, it is best to check how the Pinterest algorithm wants us to behave on the platform.

They give us some recommendations, but you’ll know exactly what to do and what to focus on only if you try new things on your Pinterest business profile.

You can read a lot of articles about new strategies, but if there is no evidence of improvement, traffic growth, and if you don’t try to apply new strategies to your own account, you won’t know if that works in your case as well.

So, let’s get into new Pinterest practices that will help you grow your business and reach your target audience on Pinterest.

What did I do to stay in line with the Pinterest game?

Well, I started doing a few things differently to see if there were any improvements to my Pinterest business account. And before we get into that, I have to tell you it works!

I will first show you my analytics to prove my new Pinterest marketing strategy.

But you need to know that it takes time and that you can’t see the immediate results on your Pinterest business account. It is not an overnight success.

So take some time and read this post. You will learn all the steps I have taken to increase the stats.

My stats in May

Pinterest analytics for May2020

My stats in June

Pinterest analytics for June2020

My stats in July (UPDATE)

If you need help with understanding Pinterest analytics, here you will find out everything you need to know.

You see how my impressions, engaged audience increased over a period of 30 days.

And it’s all about changing Pinterest’s strategy.

What has worked so far is no longer working. And we will explain everything below in the post.

The new Pinterest marketing strategy

You need to know that it’s important to START with a new strategy and that you won’t see growth right away. Be patient and persistent.

Here are tips you should consider if you want to improve your Pinterest game.

1. Create new pins every day

This may sound a little exhausting at first, but it’s a new practice to serve your audience on Pinterest with new, fresh content.

Since Pinterest wants new content from content creators, that means we should post more fresh content. But what does that mean? What is fresh content?

And is there any suggestion on how much fresh content we should produce?

Fresh content means new pins for your new blog post, products or services as well as new pins for older blog posts. This means you can “recycle” your old blog post and create a new pin for it.

How to do it successfully?

When you have finished creating your first pin, make some adjustments for each of the followig pins for the same blog post. Change wordings and keywords on the pin, images, colors, fonts. Anything to help you make a different pin for your blog post.

You have to understand that your audience is different. Some of them will react to bright pins, some will like dark pins. Based on this fact, you should create different pins. Use an overlay, different images, colors,…

RELATED: How to create a Pinterest pin in 6 easy steps.

If you are wondering how many new pins you should create, there is no exact number. Depending on your schedule, daily tasks, try to create at least 5 new pins a week.

What I did for this new algorithm experiment was create 3-5 new pins a day. These pins are attached to different blog post URLs. So in one day I pin 3 pins from different blog posts.

It was and still is challenging, but I try to accomplish it every day. 

I want to see how my traffic will be affected by creating new pins daily. And so far it’s great!

NOTE: You need to know that what works for one Pinterest account may not work for another. And that’s why you need to try out what works well for YOUR Pinterest profile.

TIP: I created an Excel spreadsheet with all of my blog posts listed. It helps me organize my daily pinning so I can create pins for my different posts and not repeate one URL over and over again.

create new pins daily

2. Pin your pins to the most relevant board

It is now more important to pin your new pins to the most relevant board than to pin it to each and every board on your profile. This means you don’t have to repin your pins over and over again to gain traction and expand its reach. It wouldn’t help. Now it is important to be super specific and show Pinterest what your pin is all about. And one way to do that is to save the pin to the most relevant board.

So I pin my new pins to the most relevant board and try not to repin them.

3. Pin less

Until recently, many bloggers recommended pinning 50-100 times a day to grow traffic and get followers on Pinterest.

 This may have been a good strategy before, but it means you have to pin the same pin multiple times to fill up your pinning queue. 

And now Pinterest as a platform is saturated with pins, so they want to have new pins, fresh content to make it easier for their users to find and choose some of the fresh ideas, something they haven’t seen before.

So you don’t have to pin 100 times a day. There will be a greater effect on your traffic if you pin less in one day. 

So what I do is pin my new pins linked to different URLs every day. And with my pins, I save some third-party pins to my boards. And that’s it!

Even pinning 10 times a day is a good strategy, as long as you see progress.

NOTE: Once again-what works for one Pinterest account may not work for another. So give it a try and see if it works for you.

4. Pin consistently

When you start promoting your business on Pinterest, you need to know that consistency is key. 

It isn’t a good practice to pin a few pins on Monday, and by Friday you are not active on Pinterest at all. A scheduler can help you here to ensure consistency. But if you don’t want to spend the extra money, that’s fine too. You can create your schedule in an Excel spreadsheet. 

I try to be active on the platform every day and I believe it helped me to increase my traffic.

5. Use niche-specific group boards

Update: Group boards are not as popular as they used to be so you don’t need them for your strategy. But here are some features of the group boards.

Group boards are not a must these days, and you don’t have to be part of any Pinterest group board if you don’t want to. But if you want to show your pins to a wider audience, it will be best to pin your pins to niche-specific group boards.

But pay attention to the title and description of the group board (keywords!), how many collaborators and followers it has, as well as the pins that others are pinning there.

You don’t want to save your pin about losing weight on a board where someone pinns a pin about making money online.

Conclusion on Pinterest marketing strategy

Now that you have some guidelines, you just need to stay persistent. Take the time to promote your business on Pinterest. And try to create your own Pinterest marketing strategy that works for you and your Pinterest account.

It may be a little different from mine strategy, but try different things to see what works best.

So to recap, you should focus on:

1. creating new pins every day

2. pinning your pins to the most relevant board

3. pinning less

4. pinning consistently

5. using niche-specific group boards.

Do you find these Pinterest marketing strategy tips useful?

Have you tried something specific on your Pinterest business profile that has helped you increase traffic? If you have any advice, feel free to add it in the comments below.

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The best Pinterest strategy for 2020
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