In a previous blog post, we talked about the mistakes people make on their Pinterest profiles.
Setting your Pinterest profile properly is the foundation of a successful strategy. So do not miss this post and take the time to go through your Pinterest account and see where you can apply all those tips and advice.
Once your Pinterest profile has a solid foundation, you start working on your content. And that content is the pins you create for your blog posts or products or services, depending on your business.
Without pins, all this Pinterest thing wouldn’t make sense. And the reason is that without pins you would not be able to promote your work, your business, and your content. So, having a great pin is the key to finding your audience and potential clients you want to reach and help them.
What are Pinterest pins?
Pins are images that represent you and your content. They are visual guides to your website and your blog. By using pins, you aim to share valuable information from your blog post with your audience and help them solve their problem. So this is why the pins need to be attractive and interesting. And they should also arouse curiosity in people.
What are the mistakes on the Pinterest pins?
Here are some common mistakes people make when creating pins that you can avoid. It’s easier to know what these mistakes are in advance and avoid them while creating pins.
1. mistake – pin size
You can see on your smart feed that there are all kinds of pins – square, horizontal, vertical.
As you scroll down the feed, ask yourself which one you would like to click?
Another question you have to ask yourself is how much space do pins cover on the smart feed?
If you create a small square pin, it will get lost between all those other pins. And most people will not notice them because they take up little space on your smart feed.
Pinterest prefers pins that are long, vertical, at a ratio of 2:3. This means that your pin size should be 600 x 900 px. If you want to make a longer pin as an infographic, you can make it even longer than 900 px.
2. mistake – using the wrong images
Since Pinterest is all about visualization, you should consider using great photos for your pins. You can use:
- your own photos,
- free stock photos,
- paid stock photos.
A photo can be used as the background of your pin, behind the text, as an image on your pin. There are many ways you can use photos and express the theme of your blog post or the content you want to promote and show on Pinterest.
Therefore, it is important to choose the right image. This means that your “kid’s activity” pin should not have a picture representing a dinner recipe. You will confuse the Pinterest algorithm and your pin will be lost in the wrong part of Pinterest.
You can always check “More like this” section to see what kind of pins are associated with the specific image you want to use.
3. mistake – fancy fonts and a lot of different fonts
If you use more than 2 different fonts, your pin will be crowded and people will not be able to focus on the message you want to send.
Another thing to avoid is the use of hard-to-read fonts. So, before choosing that fancy font, try it on your pin template and see if you can read it easily.
- Make your pins readable.
- Use 2 different fonts when creating the pin. One easy-to-read font and the other a fancy font. It will look more interesting so you can emphasize the important word that way.
- And make sure your pin is easy to read.
4. mistake – not creating catchy headlines
The headline on the pin is important because it will either attract people or not to click on a pin. If you don’t use trigger words that will lead people to click on your pin, you need to think again. Try to include words that will look appealing and that will interest people.
Here you can read more about creating catchy headlines and about free tools that can help.
5. mistake – not using your brand colors
When creating a website, you should also choose the colors that will represent you and your brand. You will use these colors on your website, blog, promotional material.
When creating a pin, you promote your business as well, so use your brand colors to make your pins recognizable.
In some time people will notice your pins, colors used on the pins and design, so you will get more clicks, saves on your pins.
Add you brand colors and after a while, people will notice your pins, the colors used on the pins and the design, so you get more clicks and saves on your pins.
6. mistake – not adding your URL
When you see someone’s pin and you like it, you definitely want to know whose pin it is. And without the logo or URL, sometimes you wouldn’t click on that pin. When you know this information and the URL is visible on the pin, you are more likely to click on the pin of the person whose pins and content you liked to read before.
The easiest way to show that this is your pin is to add your URL. It can be added at the bottom of the pin, and is associated with pin branding.
7. mistake – not using keywords in pin descriptions
The pin description is part of the pin that will help you reach the right audience. This is why you need to use at least 2-3 keywords when creating a description. That way the Pinterest algorithm knows where your pin belongs and who to show your pin to.
Not using keywords here misses the opportunity to reach the right audience.
Do a search and write down the keywords before you start writing your blog post. Use those keywords in your pin description too.
8. mistake – not using hashtags
Update: Hashtags on Pinterest are no longer clickable and work like keywords. So you can decide if you still want to use them or not. And here’s a thought about hashtags before when they were popular:
Although the search using hashtags is not SO popular, adding them to your pin description increases the possibility for your pins to be seen. If you do not take advantage of using hashtags, you may miss out on the traffic you can get from them. Update: They are no longer so important.
Hashtags rank pins by the time they were created. The first pin shown in the search for a specific hashtag is the one added last on Pinterest.
So use hashtags to rank your pins and content on Pinterest, too.
Before choosing a hashtag, look for the one you want to use for your pin and blog post on Pinterest guided search.
Pins are one of the most important things on Pinterest because you can attract a lot of people using the right elements on your pins.
Don’t underestimate the power of visual content, because Pinterest is a place where your audience is attracted to the visual content.
So far, we have covered the mistakes that people make that are important when setting up Pinterest profiles and creating pins. These are the things you should pay attention to.
Next time, we’ll talk about the mistakes people make when it comes to Pinterest strategy. This is the last post in this Pinterest mistakes series, so read it to see what you can do better concerning your strategy.