How to create your Pinterest strategy when you are a beginner blogger?

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What is your Pinterest strategy as a new blogger? If you need help with it, read this post to find out more.

If you are a new blogger or just started, you’ve realized that there were so many activities and tasks that you need to do in a day. Whether it is related to your blog and the content creation or advertising, you can get lost.

So, I would like to make your life easier when it comes to your Pinterest strategy as a new blogger.

What do you need to have before setting up your Pinterest strategy as a new blogger?

First, you need to create a Pinterest business account and set it up properly. It will be easier later if you do everything right. This way you will be introduced to the platform and be familiar with some of the terms used there.

Pinterest is a great platform for bloggers. There you can look for new ideas, meet others from your niche, connect with them, interact with them, be creative.

It is a place where you will enjoy spending your time.

How do bloggers use Pinterest?

When it comes to Pinterest and strategies, there are some important things to keep in mind.

1. Keywords

Search for keywords and use them in:

  • your blog post title,
  • the first paragraph
  • within your blog post, several times
  • your metadata description
  • Alt text
  • URL slug
  • pin title
  • Pinterest pin description
  • Pinterest board title
  • Pinterest board description.

2. Blog post title

When defining a blog post title, you also use it as a Pinterest pin title. This will combine the blog post with the pin as well as the keywords in them.

3. Hashtags

Add hashtags to your Pinterest pin descriptions. Look for the right hashtags that will be the most relevant to the topic you wrote about. Add hashtags at the end of the pin description. When you upload a pin on Pinterest, it will be the first in the search results when you insert the hashtag you used in the description in a Pinterest search box. hashtags take priority according to the time you upload the pin. So use the right ones to describe what your content is about.

4. Group boards

Join Pinterest group boards that are related to your niche. It is better to be part of the niched specific group boards so you will spread your pins/blog posts between people who are interested in it.

How do I link my blog to Pinterest?

When uploading a pin to Pinterest, you need to insert some information to make your pin complete and ready for your boards.

First, go to the plus sign at the upper right-hand side of the window and click on Create pin. You will then see a window like the one shown below.

uploading a pin to Pinterest

There is a place where you insert the pin title, a description, upload a pin image, select the board on which you will save that pin, and at the bottom, you will see a box in which you will enter the URL of your blog.

TIP: copy the exact link of your blog post, not the URL of your homepage. This will ensure that everyone who clicks on the pin is sent to your blog post. And that is what you want in the first place.

 How to create a Pinterest strategy as a new blogger?

Now we are going to talk about the pinning strategy.

When you set up your account and start using Pinterest, your first step is complete. From time to time you will see if there is something you can change to make it better. For example, board titles, board descriptions,…

But the next step is something you will do every day. Create your Pinterest strategy and improve it.

Since there is a strategy that works for one blogger and not for others, you will see what works best for you and your blog.

But when you are at the beginning, you need to start from somewhere.

So let’s begin!

You worked a lot writing these 5 blog posts. You are ready to publish them and you have created awesome images for your posts.

Now it’s time to upload those pins to Pinterest. You finished this action too, and now you probably think that the best idea is to create more and more content, like a blog post every day.

It will be great, but you will feel overwhelmed. Do you agree?

What is better than this strategy is to create 1-2 blog posts per week and at least 5 pins per blog post.

I will explain this.

When you have 5 blog posts and 1 pin per blog post, you can pin them to your personal board and Pinterest group boards you have joined. And that’s it. Otherwise, if you repeat those pins on the group boards daily, you will behave spammy and the group board owner will exclude you. And that’s the last thing you want.

pinning strategy nr.1

So the solution for you as a new blogger is to create multiple pins per blog post.

What does that mean for your Pinterest strategy?

This means that you should create 3-5 pins per blog post. The more the better.

So when we do the math, if you have 5 blog posts and create 3 pins per post, that means you have 15 different pins to promote on Pinterest. Multiply this number by the number of your group boards where you will save these pins and you will get a result, which means how many times you will be able to pin these pins without creating new content.

pinning strategy nr.2

In case you create 5 pins per blog post, the final result increases. 

This means that with 5 blog posts and 5 pins per post, you get 25 different pins. Multiply that number by the number of group boards you are in, and that is the final result, how many times you will be able to pin.

pinning strategy nr.3

Next, you need to decide how much of your content will be published daily, based on the number of your pins.

 You can start with 10-15 pins a day (both yours and other people’s content) and increase them over time as you create more content and pins.

Over time, you can change the number of pins you pin daily, as well as the number of your own pins, depending on your traffic and followers you get.


Pinterest is a never-ending game, so you should be active, persistent and believe in yourself and your strategy.

If you want to set up your Pinterest strategy and have it under control, download this FREE weekly Pinterest planner and read tips on how to act on Pinterest and what you should do daily to see results.

If you have your own strategy that works for you as a new blogger, feel free to leave a comment below.

If you find this post useful, pin it and save it for later.

How to create your Pinterest strategy when you have a few blog posts? Find out how to look professional on Pinterest with a few blog posts. Is this your Pinterest strategy as a new blogger?

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This Post Has 2 Comments

  1. Kuntal Ghosh

    So informative. So i should only share my pins to group boards? I have 5 blogpost and 13 group board, so if i make 6 pins for each post, then it will be 30 post. So i will post 4 pins daily right? And as i have 13 group board, do i need to share 13 x 4 = 52 pins daily with group boards? I am little confused. Please make me clear. Thanks

    1. BmSocial

      You should save your pins to your personal boards as well as group boards. Don’t underestimate the power of the boards you created.
      So, if you have 5 blog posts, you can create 6 pins per blog post, like you said. Then, you will have 30 new pins that you can pin in the next period of time. So, for example, if you pin 20 times a day (your pins and other people’s pins), start pinning a few of your different pins to different boards and repeat that process the other day. You can make a spreadsheet and keep track of your pins so you don’t pin the same pin to the same board over and over again. This process can be easier when using a scheduler.
      I hope this helps!

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