Pinterest strategy for a more engaged audience

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Pinterest strategy

Here is a 5-day series on how to engage your audience on Pinterest, and it is the last day on how to reach a more engaged audience on Pinterest.

Here are all the posts and topics in this series, so check them out.

And if you want to get started on Pinterest the right way, here is a solution! Enroll in this FREE 6-day online course and set the foundations for your Pinterest business profile! This is the first and important step in your business strategy.

It is the fifth day in a series about how to reach and engage your audience on Pinterest.

So far, we’ve talked about the workflow you should consider from getting to know your audience to creating great content. And now we just have to put everything together and create a Pinterest strategy to help you reach your ideal audience.

Until now, we have used Pinterest to search for keywords, ideas, to find out more about your audience. And all you have to do is put everything together and invest your time on Pinterest.

If you haven’t already, create a Pinterest business account. It’s a great way to promote your business and get access to analytics.

For all the steps you should take as a beginner Pinterest user, and all the details regarding Pinterest for business, check the 6-day free online course mentioned above!

And now that you have a Pinterest business profile, your blog post written, an attractive headline and a freebie created, it’s time to strategically put it all together.

create Pinterest strategy

What will be your next steps?

  • First, you want to create a great pin for your blog post. You can use Canva for that. It is free and you can easily design your own pin graphics there. You don’t have to be a graphic designer. 🙂 

Upload images you want to use, choose fonts and colors you like, make a design that appeals to your brand. Learn more about pin creation here.

  • Then pick one headline you wrote the other day. Make sure it is short, that it contains a keyword as well as a power word. Add it to your pin.

Keywords and power words will attract your ideal audience the most, so make sure you use them properly.

Depending on the colors of the image, choose font colors, emphasize an important word in a different color or font style. And here I recommend you read more about the different font pairings to get an idea of the font combinations.

Add your URL or logo to your pin.

  • Create a description of your pin. Be sure to use the keywords you were searching for when creating your headlines. So write down 2 to 3 keywords and make sentences using them. Don’t do keyword stuffing.

Look for a few hashtags.

  • If you have some freebie to offer, show it on your pin. You can write something like: “download now”, “free download”, or place a mockup of a freebie on your pin. This is something that will attract your ideal audience. If they can get something from you that will help them solve the problem or something they can use to improve their business, life, they will click on your pin.
  • And now, upload a pin to Pinterest. Here is a detailed guide on how to do that. You will be amazed at how many different ways you can upload a pin to Pinterest. 🙂

Pinterest strategy

Whether you want to pin manually or using a scheduler, you want to follow some guidelines. So here are some quick tips:

  • Create at least 3 pins per blog post
  • Upload pins to your blog post (whether they are visible or hidden)
  • Pin them to the most relevant board first
  • Do not pin the same pin over and over again
  • Do not pin the same URL back to back
  • Use group boards to expand your reach
  • Keep track of the progress of your pins.


I hope you liked this 5-day series on how to reach your ideal audience, so if you do, feel free to leave a comment below. 🙂

This is the path you should follow, from idea to action. 

But you need to know that Pinterest takes time. You can’t expect results overnight. So invest time and be patient.

If you liked this series of posts, save them for later so you can come back and study them again. And if you want to get started with Pinterest for your business or want to make sure your Pinterest profile is set up properly, join the free 6-day online course. You will also receive bonus advice each day to complete tasks faster and to be more focused.

Pinterest strategy to get more engaged audience
Pinterest stategy for an engaged audience

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